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Interviews

Dr. Bahaa El Shaarani C.E.O SURGITECH For Medical Supplies : SurgiTech’s mission: is to innovate, create value, and ultimately improve patient lives.

31 Aug 2025
الاقتصاد التونسي

Time moves on and circumstances alter, yet Dr. Bahaa remains unchanged - the warm smile is

consistent, the affection for others and dedication to assist them endures, and the commitment

and effort are unwavering... That is Dr. Bahaa Al-Shaarani, as I have known him for over ten

years. His principles and ethics are thorough and creative in his work. Due to his perceptive

vision, SurgiTech’s achievements grow,and its area of operation grows in quantity, quality,

and presence in various locations...its mission is to innovate and create value, its objective is

to serve the patient, and its principle is people first, prioritizing them over profit and

commerce. Dr. Bahaa believes that trade is the objective for individuals, and he is not just a

means to achieve it.

In this engaging and informative interview, our guest addressed various subjects related to

SurgiTech and the medical sector as a whole, emphasizing its ultimate goal of patient service

and care...


Question 1: A few years ago, we interviewed you to thoroughly investigate the motivations

and steps involved in your transition from practicing medicine to becoming involved in the

business side of the healthcare sector. I was truly astonished by that choice. Could you remind

us of the key aspects behind the creation of SurgiTech and what it provides?

Answer: I founded SurgiTech as a means to serve the community and help

patients in ways that extend beyond traditional medical practice. I realized that

by stepping into the business side, I could have a broader impact, facilitating

the introduction of cutting-edge medical products that significantly improve

patient outcomes. My fascination with these products, especially in the fields of

orthopedics, sports injuries, and minimally invasive surgeries, was a key

driver. These innovative solutions were then new to the Middle Eastern market

and demonstrated excellent results, providing better recovery times and less

invasive options for patients.

Establishing SurgiTech allowed me to bring these advancements to a region

where they had previously limited availability, thus directly enhancing patient

care. Additionally, I saw an opportunity to create value by offering extensive

training for surgeons, ensuring they could effectively adapt to these new

technologies. This combination of advanced products and skilled practitioners

has led to more innovative outcomes, such as faster recovery rates and

improved overall patient health.


My first real insight into this potential came during a medical exhibition in 1990.

It was there I realized the profound impact these products could have if

introduced to the Middle Eastern market. This experience solidified my

commitment to SurgiTech’s mission: to innovate, create value, and ultimately

improve patient lives through superior medical technology and dedicated

professional training.


Question 2: Businesses experience various phases throughout their journey, encounter

challenges, and observe growth and advancement. can you please share with our readers the

story of your company's journey and the challenges you encountered along the way?

Answer: SurgiTech has navigated a dynamic journey, facing several

challenges along the way. One of the major difficulties was adapting to the

rapid technological developments in medical products and effectively

communicating these innovations to healthcare providers while managing the

costs involved. Adapting new technology required significant investment,

which was sometimes a tough hurdle.

For instance, the introduction of biologics, which in many cases provided

better outcomes for patients, was a notable challenge due to its complexity

and expense. To keep on track, we focused on continuous learning and

staying updated with the latest advancements by attending international

exhibitions and engaging with current research.

We also placed a strong emphasis on making these advanced technologies

more accessible. By prioritizing cost-effectiveness, we aimed to ensure that

more patients could benefit from the latest medical innovations. This approach

helped us in gradually overcoming the challenges and achieving steady

development and progress.


Question 3: Could you share your insights and assessment regarding the progress of

SurgiTech so far? Are you pleased with its accomplishments, and what can we anticipate from

SurgiTech moving forward?

Answer: The growth of SurgiTech has been closely tied to the overall

expansion of the healthcare sector. We've had to constantly adapt and evolve

to support and drive this growth. In the trading aspect, we've learned to source

the best suppliers and understand the intricacies of the system. This

experience has paved the way for the possibility of becoming manufacturers

and suppliers for other countries in the region.

We are witnessing significant healthcare reforms, especially in places like

Saudi Arabia and the UAE, which are driving massive expansions in the

sector. Post-COVID, markets are increasingly focused on self-sustainability

and pushing towards self-sufficiency in all aspects of care. As a long-standing

regional company with expertise in orthopedics, sports injuries, and minimally

invasive surgeries, we are naturally well-positioned to be at the forefront of

these healthcare reforms.


Looking to the future, we are excited about the potential to continue growing

and contributing to the advancement of healthcare in the region. Our goal is to

leverage our extensive experience and strategic position to support these

ongoing reforms. We also see the potential to transition into manufacturing,

which would further enhance our role in the healthcare landscape and allow us

to provide even more value to the market.


Question 4: In your opinion, what is essential for advancing healthcare development in the

region, and how can the private sector significantly contribute to this progress?

Answer: The region is currently undergoing significant healthcare reforms,

with a strong shift towards involving the private sector in the provision of care.

One key aspect of this growth is the emphasis on boosting local manufacturing

of medical devices and pharmaceuticals. For instance, Saudi Arabia aims to

increase the private sector's contribution to GDP from 40% to 65% by 2030.

Similarly, the UAE, particularly Dubai, is launching 100 transformative projects

with an economic target of AED 32 trillion over the next ten years. Egypt is

also at the forefront of this reform by centralizing procurement through the

Unified Procurement Authority and enhancing opportunities for private sector

participation.

The private sector's agility and ability to quickly adapt and implement

international standards and innovations locally is crucial. This flexibility allows

the sector to introduce global innovations in a way that suits local needs,

elevating the competitiveness and quality of services and products in the

market. As the private sector grows, it fosters the transfer of knowledge,

enhancing local expertise and self-sufficiency.

From a patient’s perspective, the involvement of the private sector means

access to better products and care at more affordable prices. By driving

innovation and efficiency, the private sector plays a pivotal role in improving

overall healthcare quality and accessibility in the region

.Question 5: What is your concluding message to our audience regarding business, medicine,

healthcare, and SurgiTech?

Answer: In today's rapidly evolving healthcare landscape, the intersection of

business, medicine, and technology holds immense potential to transform

patient care. At SurgiTech, we are committed to advancing healthcare by

bringing innovative solutions to the market, supporting medical professionals

with cutting-edge tools, and improving patient outcomes.

For anyone involved in or considering entering the healthcare industry,

remember that adaptability, continuous learning, and a patient-centric

approach are key. The private sector plays a crucial role in driving progress

and ensuring that high-quality care is accessible and affordable.

As we look to the future, SurgiTech remains dedicated to leading these

advancements and contributing to the growth and sustainability of the

healthcare sector. Together, we can build a healthier, more innovative world.


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